Toshiba to Develop 3D TV with No Glasses

Japanese electronic giant Toshiba Corp. announced on Tuesday that it is developing a new technology that would allow viewers to watch 3D television without special glasses.

In an interview, Toshiba spokesperson Yuko Sugahara confirmed earlier reports, saying that the development for such technology is now being undertaken.

“Many people don’t like to wear those special glasses to watch TV for a long time, specially people who must wear 3-D glasses over regular glasses. That is why Toshiba is now developing a new technology that would allow users to view 3D movies even without glasses,” said Sugahara.

However, Sugahara refused to comment on Japanese newspaper reports that the company will come up with the new 3D television by year’s end.

To date, Sony Corp. and Panasonic Corp. are the leading companies when it comes to 3D TV technology. However, units being sold still require 3D glasses.

Toshiba said that they are looking for ways to go around the traditional 3D glasses, saying that screens that don’t require special glasses are already available in the market.

“The only thing is that these 3D screens were designed only for store displays and not for moving pictures. These screens require viewers to stand on specific spots for them to see the effects,” she said. “Besides having only still images, the quality of pictures in these screens is much lower than those that require special 3D glasses.”

Sugahara said that they are now investing hundreds of millions of dollars in 3D technology for TV to bring the exciting experience of movies like “Avatar” and other blockbuster movies to the viewers at the comfort of their own homes.

The spokesperson also said that the new 3D technology for television will coincide with the development of gaming consoles that can play three dimensional games.

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