The world’s pioneer in digital video recording TiVo Inc announced on Friday that it will now be innovating itself from the DVR technology to the broadband Internet broadcasting, which aims to combine high-speed online connection with live television programs.
In line with this, TiVo has unveiled the new Premier, which boasts a sleeker and more refined look with a whole new set of features, menu, and other programs that would integrate television shows and Internet contents.
TiVo chief executive officer Tom Rogers explained that users can now search for their favorite actors, movies, and TV programs using the new Premier. He added that up coming rentals through Amazon.com and Youtube will also be available in the new device.
“This is a whole new chapter for TiVo. And with this new evolution, we are moving toward the ‘I can get anything you want whenever I want,” Rogers added.
“We want to regain the chachet that the word ‘TiVo’ would be synonymous with television recording. A word that has been faded by the proliferation of generic DVRs being offered cable companies to their subscribers,” he said.
With the launching of the new TiVo Premier, the company is now eyeing boost in its sales after suffering major revenue setbacks in the past years.
It will be recalled that the new TiVo DVR was released in 1997, which has introduced a whole new viewing experience to its users.
Now, TiVo is set to go full force with the release of new DVR-Internet device.
However, the digital video recording using Internet and TV is not new in the market. Moxi, a company that pioneers online-enabled television sets, has already sold many devices to the market making it harder for TiVo to stand out.
The new TiVo Premier is set to hit the shelve early April 2010. It will be the first new product that will be launched in over two year.
The prices of the different models of Internet-enabled DVRs will depend on how many recording hours of videos it can accommodate.
Related posts:
everyone wants fast broadband internet these days, i got some 5 mbps connection at home.’:;