Sony Corp on Wednesday unveiled two latest e-readers that will take on the market leader Amazon’s Kindle. The new devices were called Reader Touch Edition and Reader Pocket Edition, which promises to bring down prices of the e-book reading devices significantly.
The two new devices, according to Sony executives, will give users more affordable options. It is also bound to take a large bulk of the market shares away from the dominant Kindle.
Based on suggested retail price, Sony’s Reader Pocket Edition will be available for only $199, which is $100 less than its competitor.
Meanwhile, the new Touch Edition will be available for $299 and will give more exciting options to users when it comes out of the stores by the end of the month.
Sony’s Digital Reading Business Division President Steve Haber said that both devices will be available at SonyStyle stores, retail partners, and even at the SonyStyle.com.
“In the era of digital technology, Sony believes that consumers have the right and should have the choice in buying what they what,” said Haber, who apparently taking a swipe at Kindle.
These pocket size devices will not only give users options on what e-book they want to read but they can also read it while on the go. The ultraportable Reader Pocket Edition had moved in an opposite direction.
Rather than going large like Amazon.com’s Kindle, the new Sony device can fit into girls’ purses or even in men’s jacket pocket.
One of the key features of the device is its 5-inch display screen, which gives it a “real” feeling of reading a novel or book. It is also easy to navigate and has a power capacity of more than two weeks in a single charge.
Meanwhile, the Reader Touch Edition has a 6-inch touchscreen panel, a stylus pen for browsing, and even includes an Oxford American English Dictionary.
Related posts: