More young women in the US are using online communities than their male counterparts, according to the researchers at the University of Southern California.
Online communities include popular social networking sites such as Facebook, Multiply, and MySpace, and online gathering sites which allows users to share their own interests and hobbies.
While such online properties are now appealing to more women, the study which involved 2,000 families shows that men are showing signs of “network fatigue” with majority of them saying that online communities are not as important as their “real communities”.
According to the finding, about 67 percent of women aged 40 and below said that online communities are as important as their offline equivalents compared to 39 percent of men who have the same belief.
This is a sharp reversal compared to three years ago when 69 percent of men and 35 percent of women gave high importance to their online communities.
Meanwhile, Michael Gilbert who is a senior official at the USC’s Annenberg Center for Digital Future said that women tend to lag behind when it comes to new technology compared to their male counterparts. However, when women adopt a technology, they often surpass men in terms of enthusiasm, Gilbert said.
“Men’s infatuation to technology wanes easily”, Gilbert added.
Gilbert said that women use web communities for social reasons rather than finding information that is why social networks are very appealing to them. In contrast, men aged between 25 and 39 are disengaging from such online properties because they don’t find deeper connections from these.
Meanwhile, the study has a margin of error of plus or minus 3 points.
Related posts:
- Underage Children with Facebook Account Increasing A new stud
- Videogamers are Mostly Adults—Survey More than
- Apple Pulls Out Apps Showing Nude Women Technology