In a bid to expand its appeal to customers beyond its core business, world’s largest software manufacturer Microsoft Corp has launched on Monday its new operating software for mobile phone, which aims to improve quality of music, networking, and, gaming experiences of users.
With the introduction of the new mobile phone software, Microsoft is now putting itself direct against market leaders Apple Inc and Research in Motion, whose mobile phones have dominated the Smartphone category for the past years.
The Windows Phone 7 software will help Microsoft wrest huge market shares from the iPhone and Blackberry devices.
Smartphone market has been growing in an outstanding pace and many analysts see it as the future of communications and Microsoft hopes to smoothen out bumps in the market by giving users another option in Smartphone technology.
Based on records, Microsoft acquired only about 8.8 percent of the total market share of the Smartphone software sales in the world. The figure was down from the 13.9 percent in the previous year.
With the new Windows Phone 7, users can now view their social networking accounts on three different screens, which is divided into the most recent, all, and what’s new.
It also allows user to share music, comments, images, and blogs quickly without any technical difficulties in connecting on the Internet.
Also, users will be given different hubs where they can share images, music, and videos.
However, there are no guarantees that Microsoft will offer the new phone software to all Smartphone out in the market today. But the company stressed that they are now working closely with four major carriers in the United States to help disseminate the use of the software to millions of users.
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