Seattle: Microsoft Bing has gained strength after the number of online consumers using the search engine tool has significantly increased in February, according to a research group.
The Nielsen Co. on Tuesday said Bing currently ranks in the third position as the most used search engine tools in US, following its rivals Yahoo Inc. which ranked in the second place and Google Inc. which has dominated the market for the past several years.
According to the survey, Bing’s market share has increased to 12.5 percent in February from 10.9 percent in the previous month.
In June 2009, Microsoft has overhauled its search technology and marketing campaign in an effort to topple Yahoo and Google which have dominated the search engine market for booking travel, medical information, and shopping.
Microsoft’s ambitious plan has been successful as the survey shows that Bing has inched its way on the top position but at the expense of Yahoo which has experienced a slight market decline from 14.5 percent to 14.1 percent last month.
Google’s shares has also decreased to 65.2 percent from 66.3 percent during the same period, according to the survey.
Google has always dominated the search engine market due to its more precise search technology and algorithm methods, according to some online communication experts.
Instead of focusing on keywords, this search engine places websites on the top page ranking which have the most number of inbound links and viewership.
Meanwhile, Microsoft has made previous attempt to topple the popular search engine tool with its ambitious plan to buy its rival Yahoo. However, the merger was unsuccessful after Microsoft and Yahoo officials did not agree on how much share and control each one will have.
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I use Bing and Google whenever i want to find something on the internet. I think that both search engines are very good. `