In a bid to expand its business, Denmark-based toy maker Lego Group unveiled on Friday a new multi-player online game called “Lego Universe.”
In an annual International Consumer Electronics Show in Las Vegas, Nevada, Lego said that it will soon come out with the new Lego Universe. The company said that their target date will be in the second of the year.
In an interview, Colorado-based game developer NetDevil lead producer Cris Serland said that the new “Lego Universe” will be a combination of popular online games like “World of Warcraft,” “The Second Life,” and “Club Penguin.”
He said that the PC-based Massively Multiplayer Online (MMO) Lego game was designed to incorporate many of the most recognizable features of the other online games to the iconic studded, interlocking plastic Lego bricks.
“Lego has delighted many children and parents for decades. This time, the company will bring more joy to the family with the first MMO based in the actual theme of the brick-type blocks. There’s a really safe social layer for kids, good parental controls. There’s not a lot of predatory stuff going on,” Sherland said in the interview.
He also said that the new Lego Universe will be on a wide open 3-D exploratory world that a child needs to navigate.
“The back story is basically that there’s this evil force that has corrupted the purest source of imagination in the universe. The game quest is that everybody in Lego Universe gets their own planet, their own shard of the universe, and they’re sort of banding together to try to defeat that force,” he said.
He said that children can also play mini-games on their own planet if they wish to.
Lego bricks will be the foundation of the game and children can turn bricks into things that they want, like buildings and vehicles.
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