When i first saw this it was really hard to believe, how is it possible to sell a WordPress blog for a sum of $15 million dollars?
We are talking about BankAholic blog, mostly focused in news and information about banks, finances, insurance and general economy, im pretty sure that if you see that blog you wouldn’t have an impact with it, but it wasn’t the same for BankRate, the company that bought it.
The company payed $12.4 million upfront and with a chance of paying another $2.5 million in the next 12 months depending in the work. It appears that blog creator John Wu will keep working in the project but nobody knows for how much time.
I believe that the price is high. Talking about SEO the blog is really well optimized and its ranking for high-competitive keywords very decently and many people wish that, even if its true the traffic and the loyal users should be higuer to waste that kind of money on a blog.
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