Currys interesting information

Currys is a retailer of electricity in the United Kingdom and the Republic of Ireland, and is owned by DSG International plc. It specializes in home electronics and appliances, with 295 superstores in 73 high street stores. Its annual sales in 2003/04 was £ 1752 million and 1852 million pounds in 2004/05.

At the moment, the store that has the highest turnover is in Fosse Park, Leicester, with an annual turnover of about £ 30 million.

In April 2006, it was announced that Dixons stores (except in Ireland) is rebranded as “Currys.digital”, which represents a total of 550 stores. In Ireland, the mark will remain Currys used only for large-format stores, Dixons retained on the streets. Currently, Currys is the main distributor of electricity in the UK, just ahead of its main competitor Comet.

Currys.digital is the rebranded name for Dixons outlets in the UK, Ireland and the exclusion of Dixons duty-free shops operating from UK airports. In April 2006 the group decided to move its focus from the Dixons chain of the street and concentrate exclusively on electronic commerce. The stores were later renamed Currys.digital as an extension of Currys (also part of the Group of outlets) to allow Dixons to liberate themselves from the street. The rebranded Currys.digital markets itself as a specialist in the division aimed at Currys technology focused on consumers with ranges of products such as cameras, personal computers, audio and video equipment – such as Dixons had in the past – and offers A range of large and small appliances than traditional shops Currys.

Link | Currys.co.uk

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