I was a bit overwhelmed when I stumbled upon Baidu. Thankfully they have a section in English explaining the website’s functions and aims. I was very much amazed that for a Chinese website, Baidu.com and its management team use the English language very well and have provided me information about what their website is about and its functions as well. Since this will be another one of my website reviews, I gave Baidu a rating of 9 out of 10, which makes me wonder if there really are any faults and flaws that could be found other than its scope isn’t for speakers of other languages.
Basically, Baidu.com is a website portal for Chinese websites all over the World Wide Web. It claims to be the leading pioneering portal and is the most effective and useful Chinese language search engine ever created. The history of the website’s name comes from a poem written in the Song dynasty, which describes the search for beauty amidst the chaos and confusion and for one’s dream while going through several obstacles along the way. Here you will see a fusion of ancient and modern times where the Chinese language, a language dating back even before the coming of Christ, can finally be used to look for Chinese websites that are constantly at a loss since there aren’t that many being searched in Google and Yahoo search engine pages. Baidu is the actually the Chinese version of Google.com since it provides people information online such as news, images, and other media written in the native language. The website also offers features and services as a business and advertising platform for corporations that aim to reach out to customers online. These services include auction-based Pay for Performance marketing, which P4P customers use to put their links at the top of relevant search result pages in order to attract as many visitors and to increase traffic.
I have encountered foreign website portals as well as the websites themselves and frankly, Baidu is the only one so far that is able to use the English language proficiently. Their website is also very well organized and the information being posted for the public view shows us just how legal and prominent the company is after all. Businesses and large corporations actually invest in Baidu.com since it has served well as a Chinese language search engine, paying for P4P marketing services in order to sell their services and products to people most especially situated in China. Here I admire them for their ability to make searches easier, especially for people who know both Chinese and English at the same time. They have recently added a feature where you can just type the Chinese words using English letters so that you won’t have a hard time looking for any information online in Chinese. It is a young and progressing website, giving it all the time it needs to continue to improve to become a popular web portal even to those who have not heard of Baidu at all.
Link | Baidu.com